Our Profile
The New Business Development Strategy created by MARKETINGesquire takes as its core objective development—the transformation of Traditional Business Development Strategies and adapts them to the modern world.  Click here>> to discover our unique approach to business development.
Evaluations
The Future of your Business Lies in the hands of your Employees. Click here>> If you desire to duplicate the production of your top employees. When you evaluate your core team you can immediately determine which members are most able to drive your firm forward.
Advanced Training
The Advanced Performer's Circuit—Taking you from knowing the sales process to mastering client development. Sales training is often treated as an event, and not an ongoing process. Mastering business development skills is like mastering golf or playing the piano—a set of skills developed over time, and reinforced through practice and application. Click here>> for more information.
Marketing Solutions
How effective are you or your firm at clearly differentiating yourself and your services from that of other law firms? Click here>> to discover how effective marketing strategies can get you on the path to sustainable growth:
Upcoming Webinars
Click here>> for a schedule of our upcoming Webinars regarding marketing your law firm and client development.
  • A building is only as strong as its foundation.
  • Are you building your business on a solid foundation?
  • What level of expectation for success do your associates bring to the table?

Foundation Training for Professional Services—A New Account Development Program to get you on the road to Sustainable Growth

The MARKETINGesquire New Account Development Programs begins with Foundation Training. This foundation provides a platform from which you can elevate your associates and partners in all facets of New Client Development:

  • Awareness: uncovering deficiencies in the current sales process and comfort zone restrictions
  • Sales Psychology,
  • Behavioral Selling Skills,
  • Behavioral Modification, and
  • The Implementation of a system designed to facilitate growth
Course Objectives—Improvement of the attorney's abilities in the following areas:
  • Attitude and Self-Motivation
  • Behavioral Modification—Behavioral consistency and increasing prospect/client contact.
  • Communication—Understanding how to adapt to the various types of clients you encounter: N.L.P and D.I.S.C. Language
  • Client Development Techniques
  • Implementing and maintaining a New Account Development System
  • Account Management-Implementing a Sales Tracking System to monitor Client contact.
Results From Participation in Foundation Training
  • Increased level of expectation for success
  • Reduction in the problems caused by the self-limiting beliefs that create apprehension taking advantage of client development opportunities.
  • Increased daily contact with clients through behavioral modification
  • The adoption of a sales tracking system
  • More effective control over the selling process, in turn increasing efficiency.
Six Weeks to Better Results:
Foundation Training takes place over a six-week period. Classes meet once a week for two hours. These classes are interactive in nature where role-playing is used to demonstrate real-life sales situations. Participants are involved individually and as part of group problem solving sessions. During the course ongoing coaching is in effect to assist in adapting the material learned in class, to your real world sales situations.
Foundation Training is immediately followed by the Advanced Performer's Circuit. This advanced course reinforces what was learned in Foundation Training, provides intensive application of sales methods, skills and behavioral modification, and prevents professionals from lapsing back into their comfort zones.