The Role of Internet Marketing in Client Development
How much would your profit margin increase if:
- You could limit your advertising dollars to those who were actually seeking you out?
- Your message was tailored to the specific emotional motives of your viewer?
- You had a method to immediately capture their contact information so you could follow up on their interest?
The rise of the Internet as the "go-to" place to find information has completely changed the Business-to-Business marketing landscape. In the past businesses had to engage in time-consuming relationship marketing or expensive brand-name recognition advertising in order to generate corporate clients. Today we have a far less expensive option, provided an effective marketing strategy is adopted--The Internet.
| The following number of searches are conducted on Google each month on average: |
| Attorney |
7,480,000 |
| Lawyer |
4,090,000 |
| Law Firm |
301,000 |
Personal Injury Lawyer |
165,000 |
| Family Attorneys |
60,500 |
| Asbestos Lawyer |
49,500 |
| Real estate Lawyer |
40,500 |
| Employment Lawyer |
33,100 |
| Business Lawyer |
27,100 |
| Corporate Attorneys |
22,100 |
| Trademark Attorney |
14,800 |
| Business Litigation |
12,100 |
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This table shows information from one search engine in one calendar month! The difference between the Internet and traditional forms of advertising is that that the public in this forum is actively seeking you out. With a well-designed, simple site that focuses on your prospective client's issues and concerns and a method of immediate information capture/Inquiry request, you can start to manage a pipeline of pre-qualified prospects according to your schedule. |
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