Our Profile
The New Business Development Strategy created by MARKETINGesquire takes as its core objective development—the transformation of Traditional Business Development Strategies and adapts them to the modern world.  Click here>> to discover our unique approach to business development.
Successful Internet Marketing for Law Firms
The rise of the Internet as the "go-to" place to find information has completely changed the Business-to-Business marketing landscape. Click here>> to learn how your firm can capitalize on the millions of online searches conducted for lawyers each month.
Client Development through E-Marketing
Your existing client base is your most cost-effective source of new business.  However the occasional costly pamphlet in the mail or unsolicited phone call is insufficient for true account penetration. Effective client development requires constant contact with your client base on a host of developing issues within your area of expertise.  Learn how E-Marketing can enhance your image while increasing your top-line!
Effective Seminar Development
There are several ways to get a potential client’s attention but the most effective method is the one that gets them in the door! Webinar coming soon. 
Training Solutions
Most professionals do not perceive themselves as sales people. The term "sales person" has many negative connotations associated with it, and most professionals see the practice of sales as undermining their professional equality and standing with potential clients.  Learn how our Sales Mastery Program designed for Professionals can increase your top-line while preserving your professional status!

The Role of Internet Marketing in Client Development

How much would your profit margin increase if:

  • You could limit your advertising dollars to those who were actually seeking you out?
  • Your message was tailored to the specific emotional motives of your viewer?
  • You had a method to immediately capture their contact information so you could follow up on their interest?

The rise of the Internet as the "go-to" place to find information has completely changed the Business-to-Business marketing landscape. In the past businesses had to engage in time-consuming relationship marketing or expensive brand-name recognition advertising in order to generate corporate clients. Today we have a far less expensive option, provided an effective marketing strategy is adopted--The Internet.

The following number of searches are conducted on Google each month on average:
Attorney 7,480,000
Lawyer 4,090,000
Law Firm 301,000

Personal Injury Lawyer

165,000
Family Attorneys 60,500
Asbestos Lawyer 49,500
Real estate Lawyer 40,500
Employment Lawyer 33,100
Business Lawyer 27,100
Corporate Attorneys 22,100
Trademark Attorney 14,800
Business Litigation 12,100
This table shows information from one search engine in one calendar month! The difference between the Internet and traditional forms of advertising is that that the public in this forum is actively seeking you out. With a well-designed, simple site that focuses on your prospective client's issues and concerns and a method of immediate information capture/Inquiry request, you can start to manage a pipeline of pre-qualified prospects according to your schedule.
Sign up to Receive our Business Development Newsletter

Contact us for more Specific Information>

Contact us>> today to discover how to take your firm to the next level