Our Profile

The New Business Development Strategy created by MARKETINGesquire takes as its core objective development—the transformation of Traditional Business Development Strategies and adapts them to the modern world. Click here>> to discover our unique approach to business development.

Successful Internet Marketing for Law Firms

The rise of the Internet as the "go-to" place to find information has completely changed the Business-to-Business marketing landscape. Click here>> to learn how your firm can capitalize on the millions of online searches conducted for lawyers each month.

Client Development through E-Marketing

Your existing client base is your most cost-effective source of new business. However the occasional costly pamphlet in the mail or unsolicited phone call is insufficient for true account penetration. Effective client development requires constant contact with your client base on a host of developing issues within your area of expertise. Learn how E-Marketing can enhance your image while increasing your top-line!

Effective Seminar Development

There are several ways to get a potential client’s attention but the most effective method is the one that gets them in the door! Webinar coming soon.

Training Solutions

Most professionals do not perceive themselves as sales people. The term "sales person" has many negative connotations associated with it, and most professionals see the practice of sales as undermining their professional equality and standing with potential clients. Learn how our Sales Mastery Program designed for Professionals can increase your top-line while preserving your professional status!

Seminars & Events

There are three types of prospective clients:

Those seeking a lawyer,
Those who are currently using another law firm; and
Those who don’t realize they need a lawyer yet.

There are several ways to get a potential client’s attention but the most effective method is the one that gets them in the door!

Conducting Business Strategy Briefings is the ideal way to pull in a large cross section of potential clients into one room. These complimentary “information” sessions are highly effective for several reasons:

Those who have an existing relationship with a law firm are more likely to make contact with you through this medium than other forms of promotion.
The sessions can be used to reach out to your existing client base to communicate recent developments that require your assistance.
When used as part of a comprehensive marketing strategy, these seminars are a very low cost method of promotion that can provide your firm with a consistent flow of inquiries from qualified prospective clients.

An effective seminar has the prospective client leaving with an urgent need to talk to you about their situation. This is not done through the presentation of information but through the effective use of communication that triggers the emotion behind the issue at hand.

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