Effective Internet Marketing for Law Firms
Webinar on June 8, 2010, 1PM EST
90 Minutes, $149
- Are you spending money on yellow pages and print advertising for diminishing results?
- Are you intimidated by the task of creating content for your Web site?
- Are you frustrated with the results you are achieving with your existing site?
- Are you confused over the purpose behind having an Internet Presence?
- Is the maintenance of your referral network cutting into your work and personal time?
The rise of the Internet as the "go-to" place to find information has completely changed the Business-to-Business marketing landscape. In the past businesses had to engage in time-consuming relationship marketing or expensive brand-name recognition advertising in order to generate corporate clients. Today we have a far less expensive option, provided an effective marketing strategy is adopted--The Internet. This Webinar shows you how you can effectively capitalize on the millions of searches conducted each month for lawyers and how your site can be used as a forum to effectively differentiate your firm without the expensive and often ineffective techniques touted by most Web developers as the holy grail of design.
Attend this Webinar to Discover:
- The necessary Web content needed to generate inquiries from your site
- The critical mistakes most law firms make with regard to Web content
- Why well-designed, expensive Web sites often yield poor results
- Designing your site with a long term marketing persepctive in mind that will yield new clients and generate ongoing revenue from these clients
- Why too much information on your site works against you
- The critical components of an effective, long-term advertising strategy that won't diminish your professional status
- How to use your site to maintain and further penetrate your existing referral network
- How to use your site to generate goodwill and referrals from your existing client base
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