E-Marketing for Law Firms
Webinar on March 23, 1PM EST
90 Minutes, $149
- Do you have many past clients whom you haven't communicated with for a substantial period of time?
- Does your firm specialize in multiple areas of law yet find clients only using you for one or two areas?
- Do you need an effective forum to persuasively communicate recent changes in your firm, changes in the legal landscape of your specialization, or to introduce new services to existing clients.
- Are you looking for an inexpensive way to generate goodwill and maintain contact with your client base during a period of lessening demand to ensure their loyalty when business picks up?
- Are you looking for an easy way to generate referrals from your existing client or referral base.
Register Here>>
Your existing client base is your most cost-effective source of new business. However the occasional costly pamphlet in the mail or unsolicited phone call is insufficient for true account penetration. Effective marketing efforts require constant contact with your client base on a host of developing issues within your area of expertise. A client will not seek you out for help until they realize they have a problem to begin with. However, no lawyer wants to become a telemarketer every time the legal landscape changes. Use e-marketing for a professional approach to communicating with your clients through interesting newsletters and articles about industry trends. This is an effective way for you to keep in contact with your client base on a regular basis while simultaneously enhancing your image with regard to your knowledge of the field.
Attend this Webinar to Discover:
- The vital components of an effective e-marketing campaign.
- The most effective way to present content in order to generate a positive response from the reader.
- How to request referrals without diminishing your professional image.
- The critical mistakes most law firms make with regard to newsletter content
- How to tailor information on complex legal topics to generate an emotional response from the reader.
- How e-marketing can maintain and further penetrate your existing referral network
- How to design an e-marketing campaign that will consistently yield new business from existing clients.
Limited seating available so register today for this powerful Webinar>>
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